About / 01The founder's story

We started with one mug,
one word, and one stubborn idea.

That step-parents deserve a name that doesn't begin with the word step. That blended families deserve a brand that names them out loud, in serif, on a 14-ounce mug, on a Tuesday.

Dino and his step-son Louis at the kitchen table

I met Louis when he was four and I was thirty-one. His mom warned me he didn't warm up fast. Louis walked over, handed me a juice box, and said, "open this, please."

That was the audition. I passed.

For three years I was his step-dad — a hyphenated thing, halfway in, halfway accountable. The word felt like a permission slip. Step-aside if his real dad walks back in. Step-down at parent-teacher night.

So I made up a word. Stad. A step-dad who shows up. A step-dad who chose. A step-dad who, when Louis skinned his knee at the lake, was the one he ran to.

I put it on a mug. The mug went viral. A million blended families wrote in saying they needed the word, too. So we made stom. Then bonus kid. Then a brand.

Live Blended is what happens when language catches up to the families that have been holding themselves together without it.

— Dino Flora
Founder · Stad to Louis (now 11) and June (now 4)
About / 02What we believe
I.

Words make families.

If a relationship doesn't have a name, it can't have a home. We make the names.

II.

Mission funds itself.

The shop pays for the writing, the circles, and the therapy access fund. Buy a mug, build a movement.

III.

Trauma-informed always.

We don't write a sentence about blended families that we wouldn't read aloud at the table.

About / 03The team

Six humans. Two dogs. One blended studio.

Portrait · Dino Flora
Dino Flora
Founder, Stad-in-Chief
Portrait · Priya Anand
Priya Anand
Editor, Letters
Portrait · Jess Caro
Jess Caro
Head of Brand
Portrait · Owen Park
Owen Park
Shop & Operations